At, Above, and Below

McDonald’s:

• Above average location.

• Average food.

• Below average menu prices.

They win with convenience and a burger that taste the same every time.

Ritz-Carlton:

• Above average location.

• Above average food/service.

• Above average room rates.

They win with stunning campuses  combined with a culture of service that feels the same every time.

Little Caesars:

• Below average locations, typically.

• Below average food.

• Below average cost.

They win by without having to make a call there is $5.00 pizza that is hot and ready every time.

There is no formula for success. It is your call on where you want to dance around the line of average – just be consistent.