Attraction > Chasing

The business buzz at the moment is all about how to get you, your message, your idea, or your product to go viral.

But why chase what can’t be caught when you can attract a following, that will eventually become contagious, by becoming only what you were meant to become?

Like it or not, we are all magnets attracting those that share in our likeness across all canvases of life. And just because that sounds cliché doesn’t mean it isn’t true.

Purpose, experience, meaning, and fulfillment will never happen with you constantly captaining a game of ‘tag, you’re it.’