Defining Need.

Business school did a great job of pounding into our heads that we were to leave, go find a need, and find a way to fulfill it.

The challenge now is in wrapping our hands around the ever-evolving definition of need.

We’re finding that the further we travel up Maslow’s pyramid the more difficult it is to put our thumb on and fulfill these needs.

Could it be that the postmodern entrepreneur’s role and responsibility is to build lodging at the top of pyramid for his customers and co-workers?

I think so.

Experience, connection, and meaning has to be the aroma, sound, feeling, and taste of whatever we build from here on out.

If you look around, that’s where we’re as hungry as we we’ve ever been.