Fish In The Boat.

Every fishing guide has three things to accomplish once he gets you in the boat or wades into the river with you:

1) Show you he know his art.

2) Create some memories for you.

3) Get fish in the boat. (Most important)

When they accomplish #1 you see they are a professional, you trust them, and you know they know their stuff. You don’t cross the river and ask the other guide if the fish are biting and, if so, what are they biting on?

When they accomplish #2 they create story – and story is what we share. You text your family photographs and call your buddies with the success of the trip.

When they accomplish #3 they feed or create an addiction (winning) (everyone wants fish in the boat). So we come back. And the next time we come back we bring our friends. Then they return and bring their friends….you see where this leads.

They know they have a full day, half day, or three hours to accomplish these things. Laser focus is given to these three agendas and “carpe diem” is in their blood.

The next time you meet a client for the first time remember the “Fishing Guide 3”. If these guys ever retire from being fishing guides and bring their principles to your industry – be prepared for a fight.

So showcase your expertise in your art, create some memories, and help someone get fish in their boat today. You’ll win, I promise.

Case in point: I’ve never met a fishing guide I didn’t like.