Learn Before You Launch

What if you owned a shopping mall, car lot, or restaurant where you knew exactly what everyone wanted that came there prior to them arriving?

You would offer less, customize more, and order less or more of certain ingredients.

You already have this. And it is, or should be, your website.

Stop trying to up-sell a pair of boots when the athlete just wants socks.

Stop spotlighting your Escalades when the soccer mom simply needs wants the minivan.

Stop trying fill your customer’s fix with saltine crackers when they want a filet.

You can’t build your web presence with you in mind. It must be built with the end user in mind.

It’s not about you. It’s about what you have to offer that they we want.

Of course getting them to your mall, car lot, or restaurant is super important, but that’s another conversation…