Market Efficiency

The market never stops. There is never a shortage of buyers.

We typically claim a buyer shortage when there is actually a surplus of unrealistic sellers.

If you have a hunch the market is stopping, slowing, or getting quiet – change.

Change your story. Make it more about what’s in it for them than what’s in it for you.

Change your placement. Are you thinking Wal-Mart in an Amazon world?

Lastly, if all else fails, change your price point, but don’t become a commodity. Always trade yourself above the going rate. You’re worth it and you have to believe that.

The markets are efficient and the exchange never stops.

If you’re reading between the lines here, our subject matter today is response.