Melted Cheese

In the last week I’ve chosen to eat at two restaurants because of their offer of free melted cheese – queso.

They got me.

And so have all these other products, companies, and teams with their own variations of melted cheese.

• Amazon’s offers queso with Prime (free shipping).

• Apple’s queso is interface (all products talk the same lingo).

• The Dallas Maverick’s offer a side of queso with their owner – Mark Cuban.

• TOMs shoes offers queso in the form of philanthropy.

• Southwest Airlines queso tastes like affordability and on-time arrival.

• Zappos changes their queso recipe daily, but I’ve never not come back for more.

You won’t believe what the world will do for free queso. So offer it.