Shoe-Swapping

Remember when…

• the procedure wasn’t fully explained by the doc?

• the meal wasn’t as good the press release promised and the owner did nothing?

• the contract wasn’t fully explained?

• the terms weren’t fully disclosed?

• what you got wasn’t what you thought you were getting?

• the message sent was not the message received.

• someone over-promised and under-performed.

• how it felt to not be served.

• how it felt to be served.

Good business is metaphorical shoe-swapping. In other words, “what if I were them?” should be the questioning chorus of our moments.

If you have a Golden Rule fight song – cue the music.