The Art of Story

Television

• Here’s the story, of a lovely lady. Here’s the story, of a man named Brady….

• Come listen to a story about a man named Jed. A poor mountaineer, barely kept his family fed…

Business

• Here’s the story about a guy that lost 250 pounds eating $5.00 footlong sub sandwiches.

• “In 15 minutes I saved 15% on my car insurance.”

Stories are the reason we tune in and the reason we buy in.