The First Date

So it’s your first encounter with a possible client or fan.

How will you be remembered after the encounter?

You’re a band. Play so well and write music so unique that they want to come back next week and hear you again.

You’re an artist. Share the why that his hidden in your paint.

You’re in sales. Actually do what you promised.

The first encounter is never about sealing the deal or finding true love. Its goal must be to open the door to date or encounter #2.

With that being said, relationship is the stickiness of all great brands. Build it into every facet of what you do.