The Science of LINsanity

If you turned on the TV for five minutes this weekend, you were introduced to a new name – Jeremy Lin. Lin is the latest superstar of NBA playing for the New York Knicks.

Why do we love Lin? Easy answer – His story.

At age eighteen Lin knew his art (putting a ball in the hoop) was remarkable. Longing to play Division 1 basketball, but he couldn’t seem to be recruited by the big PAC 10 schools in his area. His response? With a 4.2 GPA, he shipped every coach in the Ivy League a DVD that was a highlight reel of his art (putting a ball in the hoop). Brown and Harvard offered a spot on the team, and Lin chose Harvard.

At twenty-two and armed with a degree in economics from Harvard, Lin entered the NBA draft. However, he found himself out of luck again. No team took him in the draft.

Nevertheless, he got an offer to play in five summer league claims and showcase his art (putting a ball in the hoop). Five games later the Golden State Warriors offered him a spot. A year later he was waived by Golden State.

Jan 17, 2012 – just a month ago, Lin was playing in the D-Leaugue.

Jan 20, 2012 – Lin gets recalled by the New York Knicks.

Feb 4, 2012 – Lin had 25 points, five rebounds, and seven assists—all career-highs—in a 99–92 Knicks victory over the New Jersey Nets.

Feb 14, 2012 – Lin became the first NBA player to score at least 20 points and have seven assists in each of his first five starts.

Today – The Knicks are scrambling to sell replicas of Lin’s No. 17 jerseys and t-shirts, and the sales and traffic for their online store has increased more than 3,000%.

Lin never has never allowed his art to die and, now, here we are talking about it.

Take art to the marketplace, fail. Take art to the marketplace, fail. Take art to the market place, succeed.

Triumphal Story is the science behind Linsanity and all great products, services, and ideas.