Use Your Inside Voice

A big world requires a big voice to be heard.

Just a few short decades ago the world was huge, spread out, and humanity was not fully connected.

A spread out world needs televisions, newspapers, and radios to let the masses know what’s up, what’s down, and what bleach can make Dad’s undershirts the whitest.

In the flip of a switch the world shrank, all humans connected, and billions of neighborhoods (web sites) configured into one zip code – 9021WorldWideWeb.

Ever since that switch was flipped, billions have been migrating this zip code exchanging, questioning, searching, sharing, and learning.

A world that operates as a neighborhood dilutes the efficiency of the mass media mediums.

This is not an argument against marketing. This is plea to redefine marketing. The old definition has simply lost its mojo.

Welcome to the neighborhood. Please use your inside voice. Your whisper will be heard over the others screaming.

…..and a few other rules should you decide to pitch your tent in the hood: Be nice, build lasting relationships, and be yourself.