Value

Honesty is value.

Better service offers more value.

Better systems bring better value.

And all of this is scary. Because you put yourself out there in your honesty. You put yourself out there when you serve. You put yourself out there to create, design, tweak, and launch what you think is a better system.

In a weird way, could it be that we avoid providing great value due to a fear of being shot down?

A mentor of mine once told me to always separate yourself from your product. They’re not saying no to you. They’re saying no to your service (at the time), your product, your book, your idea, your _______.  Point of the story? Fail forward.

If a bedrock focus for everything you do is to create, provide, and share value – the markets will respond with an acceptance ratio in your favor.

The end user always has one last question. “Where’s the value?” The hard, rewarding, part is writing the story for them to understand your answer.

Alas, Our instruments make our music and our music tells our story.