Verb Invention

Think of it this way…

We don’t overnight – we FedEx.

We don’t search the Internet – we Google.

We don’t sweep the floor – we Swiffer.

We don’t take pictures – we Instagram.

When your brand or service is the verb, it’s tough for brand #2 to have much market penetration. Case in point, we Google much more than we Yahoo.

In other words, T-Pain your music, the world will Tweet about it, and all you’ll do is win-win-win no matter what.