What They Came For Is Not Why They Came

Sure, the market came to you because it needed some sort of service or wanted the benefit of a product.

But really – if you peel back the onion – they came for:

• Hope

• Joy

• Transformation

• Experience

• Fulfillment

• Enlightenment

• Thrill

• Peace

Intertwine these into your products or service and you will have started a story worth sharing for your customer.

Forget about these and your product or service become a stale commodity where you will be shopped for cheaper every time.